Tax-efficient planning and investing
according to your values
Crafting Your Future
Your legacy is not just a net total at the bottom of a column. It’s the lifetime of difficult choices that you make, the paths you take, the ideals you model. Nothing could be more singular, more personal. And we think it should be treated that way.
Our Approach
As an independent office of three, we like to spend some time getting to know you. In fact, it’s really important to us. Whether we meet in person at our cozy Asheville bungalow office or virtually through Zoom, we deeply care about making our clients feel at ease with friendly conversation, free of jargon.
Behind our down-to-earth approach, you’ll find strong credentials, expertise, and experience. Our small team wields one certified financial planner (CFP), two certified public accountants (CPAs), and various regulatory and insurance licenses, with over 70 years of combined experience and access to additional resources and global insights through our partnership with Raymond James.
Investment Principles
Risk and return are related. Be aware of the risks you're taking and manage them effectively for the long term.
We believe diversification through strategic asset allocation is key to managing risk.
We don’t try to time the markets. Instead, we take a patient, low-key, and disciplined approach that requires consistency and perseverance.
We don’t depend on hunches. We can analyze and assign probabilities to long-term trends, but we can’t predict the future.
Keep expectations realistic. It is better to err on the side of prudence than to be too aggressive.
Emotions can hinder financial goals. Fear and greed can lead to poor investment outcomes.
While our investment principles remain the same, we constantly review and challenge our assumptions with top-notch financial research. Every improvement matters, big or small. Above all else, we’re committed to our clients.
Focus
Focus on the things you can control. You have some control over your savings, spending, investment asset allocation, and retirement age — and we can help coach you through these and other important matters
Taxes Matter
Taxes can help or hinder your financial goals. We think carefully about how every financial decision will affect your taxes. When possible, we use a "three tax buckets" strategy to diversify your tax risk, helping you stay flexible when tax laws change.
Meet Our Team
Bray Creech, MBA, CPA, CFP®
CERTIFIED FINANCIAL PLANNER™
Chad Storck, MAcc, CPA
CERTIFIED PUBLIC ACCOUNTANT
Jessie Goodwin, CFP®
FINANCIAL ADVISOR
Khrista Wood, CLTC®
CLIENT RELATIONSHIP MANAGER
It Starts With
A Conversation
We hope the first thing you notice when we welcome you to our office in Asheville is how un-office-like it feels. More like a mountain getaway or a friend’s cozy cottage. And that’s not some slick “branding” gimmick; it’s a reflection of who we are and how we conduct our business. We’ve learned that responsible, wise, productive financial planning doesn’t start with a spreadsheet. It starts with a conversation over a cup of coffee.